Parental Attitudes About Food Marketing Revealed at APHA

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Parental Attitudes About Food Marketing Revealed at APHA
Posted on 01/03/2013
A new study from Yale’s Rudd Center for Food Policy & Obesity, released Monday at APHA, finds that parents are concerned about food marketing and how it impacts their children, and that many parents would support policies to limit unhealthy food and beverage marketing to children.

Jennifer Harris, lead study author and director of marketing initiatives at the Rudd Center, shared her findings with a packed room on Monday afternoon. She noted that the parents in their survey were as concerned about food marketing as they were about the presence of alcohol and tobacco in the media. Parents also think that food marketing impacts their children’s preferences—for the worse.

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